Elvis Presley's '68 Comeback Special Elvis, starring Elvis Presley, was the title of a 1968 United States television special. It was directed by Steve Binder and produced by Binder and Bones Howe. The executive producer was Bob Finkel, musical director Billy Goldenberg. Sponsored by The Singer Company, it aired on December 3, 1968 on the NBC television network. The special is commonly referred to as Elvis 68 Comeback Special
Elvis If I Can Dream
Elvis Guitars for the 1968 Comeback Special
Director Steve Binder - Producer Bob Finkel
and Music director, Billy Goldenberg
Elvis signing autographs
outside the NBC Studio 1968
Director Billy Goldenberg offering Elvis some advice
Elvis Hagstrom Viking Red Guitar
Elvis Presley's manager, Colonel Tom Parker, wanted the show, which was scheduled for Christmas 1968, to be little more than Elvis singing Christmas carols. Director Steve Binder argued that the special was an opportunity to re-establish Elvis's career after years of formula movies and movie soundtrack recordings. Binder writers to script a show with specific themes: they envisaged large set designs, dance sequences and big productions of Elvis Presley's top ten hits. However, Binder was open to any variations on this that would showcase Elvis charisma and talent.
The special eventually included an extravagant musical sequence featuring Gospel songs, a semi-autobiographical "mini-movie" centered around the song "Guitar Man" Network censors forced the removal of one segment set in a bordello which featured the song "Let Yourself Go". The special ends with Elvis's now signature peace song "If I Can Dream."
The Hagstrom Viking was manufactured from 1964 - a two pickup guitar very much in the style of a Gibson ES335 or Guild Starfire, however structurally quite different. With its bolt-on neck, hollow body (no central block) and Fender style headstock it is actually more akin to other guitars such as the Fender Coronado